To my surprise this simply is NOT the case with websites like Yelp. So you are saying to yourself, no problem, leave positive reviews and it all works out in the wash. Who wants to try someplace new if it has anything but a stellar review. For some small businesses, a bad review on Yelp can skew their star rating in such a way that potential customers may not try said restaurant, simply because the bad review dropped the location to a less than favorable star review. A review of that has an audience of this size does have the power to alter business in some instances. However, the power of the internet, via an online review, on sites such as Yelp, allows a single experience to be shared with countless people, around the world. When good or bad feedback is provided in-person, it typically stays on a local level, in that the customer, server, and maybe a Manager are aware of the situation you telling your server that your soup was cold is not going to affect business at the restaurant. With this said, I also see online reviews as a far more powerful soapbox, one that many do not respect fully. I share my personnel philosophy not because I am looking for a metal, I share it with you, because I use the same philosophy when leaving reviews online. Immediately a smile overtake’s the server’s face, obviously this is not something they are used to, although it should be. I see it as a way to counterbalance the comments that are made. Countless times, I have been at a restaurant, and I have asked my server, “may I speak to your Manger?” Immediately, a look of fear washes over the server’s face, and the server sheepishly asks, “did I do something wrong?” My response, “no, quit the opposite, you were amazing, and I feel the need to tell your Manager how awesome you made my experience.” I realize how fast people are to complain if their soda is flat or they have to wait an extra five minutes to be seated, and because of this, I make it a point to point out when I have had good service/experiences. I am of the feeling that if an individual is willing to give negative feedback, this individual should be just as willing to give feedback when something goes good. What really happens to the reviews you leave on sites like Yelp? By now, we have all had experiences at a business, good or bad, that have prompted us to take to the internet and post a review online. Welp it’s Yelp: What really happens to the reviews you leave on sites like Yelp?
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